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From the book:
“…with Facebook ads, you can leverage the highly sophisticated “social snooping” and “personal profiling” technology Mark Zuckerberg brought to the table…It is no surprise that a lot of people consume lots of random pieces of content of Facebook, only to find themselves, sooner or later, being shown ads that seem so personal. It’s as if they’re thinking about certain things, and an ad shows up that matches those concerns, fears or needs.
There’s nothing magical about this. This is a testament to just how robust Facebook’s technology is.
This book gives you a step by step walk-through of the different ad opportunities currently available on the Facebook ad platform.”