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From the book:
“In marketing, having and maintaining an online presence that is not only strong but reputable is supposed to be one of your top priorities if not the most important priority. There are so many ways that one can this, so many technical terms such as the ubiquitous Search Engine Optimization (SEO) and it is easy for you to be bogged down with this alone and forget about everything else. This is not in any way meant to downplay the importance of SEO; in fact, you can never overstate how crucial it is. However, it is quite easy for marketers to overlook the second largest search engine available on the internet: YouTube.”
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