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Web design plays a vital role in the digital world. When it comes to creating a web presence for your brand, the quality of web design will affect how your brand is perceived. Certainly, a well-designed website is critical to both attracting and retaining customers. The old adage goes, you don’t get a second chance to make a first impression! If you are planning to have a website built or are actively working on one, keep these basic tips in mind as you go along with your project:
• Use the Right Amount of Whitespace:
Contrary to what the name implies, this is not simply referring to literal white space or white backgrounds on your page. Whitespace is the space between elements on a page. It makes a page more visually appealing and easier to read. Too much whitespace can make a page look empty, but too little can make it look cluttered and hard to read. Use whitespace to your advantage by using it to group elements and create a visual hierarchy.
• Use Contrasting Colors:
It is important to use contrasting colors in web design. This helps to make text and other elements on the page more visible. Colors that are too close to one another are harsh on viewers’ eyes and will easily discourage them from looking at your content. If you are using a light background, use dark colored text. If you want a dark background, pair it with a light-colored text.
• Choose the Right Font:
The two types of fonts used most often in web design are serif and sans-serif fonts. Sans-serif fonts are those that do not have small curves at the end of the strokes of each letter. They are easier to read on screens precisely because of the simplicity of their details. In fact, they are the most popular font type for displaying on screens because computers have less trouble picking up on their fine details, regardless of how large or small the text itself is. Usually, sans-serif fonts are used for body text and serif fonts are used for headings. This is a recommendation, but not a hard and fast rule. You will have to do some experimenting to find what font or font combination works best for you.
• Keep It Simple:
The best websites are usually the simplest ones. Resist the temptation to overload your users with visual elements. The less visually complex the website, the less hard your users’ brains will have to work to process the information you’re presenting to them. The “trick”, if you will, is learning how to communicate as much as you can using as little as you can.
Remember all the above when fleshing out your ideas for what you want your web design to look like. As long as you have a competent web designer, you won’t have to worry about sacrificing attractiveness for a simple and clean look. You can have all that and more while still creating the best experience possible for your users: the ones who matter the most!